The festivities are over and 2013 is now here! So what has the past 12 months shown me? What has my recent research of the celebratory events market revealed? Well, following an analysis of the 2013 'expected' trends for the event industry in addition to request received from clients, I have compiled below a small list of fads to look out for.
Personalized Jelly Bean "Cupcake"
Unique Events
Clients are requesting more and more unique experiences that are specific to their distinct need and personality. They are no longer chasing the latest trend or celebrity inspiration. I have spent many a time going to different stores, haberdasheries and liaising with bespoke designers to ensure that my clients got exactly what they desired. Whether it was napkins with crystallised his & her engraved initials or branded crockery and props for corporate clients.
www.dreambooth.co.uk
Social Media Interactivity
Social Media is forever improving and provides limitless opportunities for people to share their experience with friends/family/colleagues/clients both locally and globally. With the advent of Facebook, Twitter and Instagram to name a few, pictures and videos can be uploaded in seconds and with Socialcam streamlined immediately. Clients are now asking how this can be incorporated into their event. Photobooths are being adapted to enable clients to keep up with this latest craze. This provides a fantastic opportunity for brands to be shared nationally and globally. The opportunities are endless.On the Day Coordinators
We have been receiving more requests from clients to provide just the coordination of their function as oppose to managing their event in its entirety. Our clients determine what they want their day to like, source suppliers, come up with the design and then book us to make it happen. We then liaise with their suppliers (once finalised) and coordinate all elements. Where necessary we provide our clients with recommendations and additional services so that their experience can be enhanced. This has been experienced in both the corporate and private sector.
www.orangelemur.com
Personal Reality TV Show
Clients no longer just want their event captured on video – they want their very own reality show – a fly on the wall experience of their special day. They want a story to be told. Videographers are required to be more creative and to be mini TV producers with great vision.
www.gino.com
Pop up Shop
How about having your favourite branded deli, cake shop, burger store or
restaurant featured at your function? Well now you can, think Dunkin Donuts,
Gourmet Burger or your favourite yogurt store with full branding, uniformed
staff and set up similar to those located on the high street. 
www.oasisevents.co.uk
